Gastronomy and hospitality
There have always been people who were looking for special foods to turn them into something tasty and healthy. For example, it was not until the 16th century that potatoes were brought to Europe from South America by the Spaniards. The people in Europe didn't know they were edible. They didn’t know that the berries and all green parts of potato plants make you sick. This they, unfortunately, soon found out. It wasn’t until later that they discovered that you should not eat the plant, but the tuber of a potato plant. They learned that it only became edible after cooking. This shows it requires knowledge, innovation and courage to prepare a surprising meal.
Culinary visionaries inspire us and we want to inspire them. We do this by creating new and exciting flavors together and by using vegetables, plants and edible flowers in a creative way. These gastronomic encounters take place in locations within Europe and beyond. Chefs and other stakeholders are also invited 'home', where unforgettable meetings are organized together with our partners. Through (digital) cooking and cocktail workshops, guided tours, lavish dinners, tastings, jam sessions and photo/film recordings, our guests get to know the products, the company and our dreams. In return, we learn from them and together we build a surprising, tasty and healthy food culture.